Test card — GuessWorks

Guess & Test CardPart 1 of 2
Design — before you start

Experiment name

Owner

Date started

Review booked for

The guess

We believe will

Risk type tick the one you're testing

Desirability Viability Feasibility

Why it matters if we're wrong, what happens?

Success looks like a number

Not good enough

6 Stop early if… set both before you start

Pull the plug:

Call it early:

The experiment what, how, how long

Who does what by when

Owner	Action	By when

GuessWorks

Guess & Test CardPart 2 of 2
Learn — after the experiment

What happened tick one

True False Messy – test again

What the data showed the actual numbers

What surprised us

12 Headline learning one sentence: what do we believe now that we didn't before?

13 What's changed in your business model?

customers, value, channels, pricing, costs, partners, activities, resources

So now what tick one

Persevere Pivot Park Kill

Next guess

Owner

This becomes the top of your next card. A false result with a clear learning is a win.

GuessWorks